Before The Bell: Tiffany

Before The Bell: Tiffany
Tiffany & Co. The company was successfully able to raise prices this year, underlining the strength of its brand, one analyst said Monday.

Edward Yruma of KeyBanc Capital Markets said in a note to the customer that Tiffany was able to raise prices, especially in its collection of engagement rings, without customers blink a lot.

"We believe that consumers understand inflation tiffany heart necklace and bracelet and platinum much more than cotton and the price of labor," wrote the analyst.

Tiffany, who is known as turquoise boxes, has been successful during the gradual economic recovery because of its affluent customer base is willing to pay. Last month, New York, the company announced that its first quarter profit increased 25 percent, and the retailer has increased its forecast for the full year.

Yruma said the study shows that the sales price of a carat diamond engagement ring increased 9 percent to 10 percent, with tires that were 1.5 carats or more to see 10 per cent to 12 per rise in the price of one hundred.

Yruma said engagement and wedding tiffany heart bracelet at Tiffany's a 28 per cent of total sales, and that was the increase of prices before the class.