WHEN it opened a store this month at 37 Wall Street in the financial region of Manhattan, Tiffany & Company was coming back to the old neighborhood. It was fair around the corner, on Broadway, that the luxury jeweler was founded in 1837 by Charles Lewis Tiffany and a associate.
State preservation regulations dictated where the mezzanine balustrade could be cut to add a staircase, which was directly inverse the front door. Rather than building a straight structure, Mr. Yabu created a more inviting serpentine staircase that curves up in a cordial “S” fashion by the rear wall.
Tiffany’s current cache by 37 Wall Street, left, is in the former Trust Company of USA Bank. The architect George Yabu, right, secondhand glass to detach merchandise.
The goal was to plea to younger, wealthier customers moving into new residential elements under Chambers Street and the area’s growing number of well-heeled tourists, according to Mr. Yabu.
Mr. Yabu uses glass to separate the main selling area of the L-shaped footprint into small salons, every for a merchandise species, like items for men, fine jewelry, or designer lines by Elsa Peretti, Frank Gehry and Paloma Picasso. Salons are created by 12-foot-high twice panes of glass. Between the two panes, smaller squares and rectangles of glass remedied with platinum are fixed on the vertical, addition more shimmer to the room.
“We had to respect the architecture of the space but establish a present-day retail environment that puts the converge on the product,” said Philip M. Bottega, the vice premier for real estate services at Tiffany & Company.
The departments also assisted lest a lifeless ground plan of exhibit cases around the perimeter, for well for helping to control customer vehicle. “We ambitioned to slow human down to ascertain entities and let the spaces unfold along giving them options to rotate right alternatively keep going,” Mr. Yabu said. “It will take 2 to three visits to comprehend the space, and it will be another every period you come.”
The new branch is housed in the former Trust Company of America bank,LG BD570 Review, a 25-story framework built in 1907; the choice of the historic building was a nod to Tiffany’s roots in the area. But within the marble-clad interior, the architect George Yabu, a headmaster of the Yabu Pushelberg fixed based in Toronto, has created a shimmering contemporary emporium that is a departure from other Tiffany stores.
Tiffany’s in-house designers and Yabu Pushelberg resolved that a modern approximate was best, with slippery glass fixtures and accessories that would highlight Tiffany’s diamonds, fine jewelry and gifts without obscuring the decorative details of the interior. Tiffany was prohibited from production important structural alterations to the Beaux-Arts-style ground floor and mezzanine of the 11,000-square-foot interior of the building, which is acknowledged for its architectural significance by the New York State Historic Preservation Office.
,,,,,cartier love Necklaces,cartier love rings,“Glass is so ethereal and nearly no there,” said Mr. Yabu, who has also designed fashion boutiques for Kate Spade and Carolina Herrera. “It is magical and dreamlike already has a presence that defines space very beautifully.”
Tiffany executives were skeptical at first about tearing up the space into boutiques, Mr. Yabu said, yet they found that it was required to mitigate the potentially cavernous feel of the 35-foot domes. The move too joined some privacy for shoppers. “You don’t feel so exposed when you are trying aboard a premonitory piece of jewelry,” he said.
The boutiquelike areas amplify beyond the chief selling area to other edges of the store. Diamond warranty rings capture their own private quarters at the back of the main floor, while silver items have their own space in the same location on the mezzanine level.
“It needed to make some ruckus that it was down there in this new neighborhood and that we have all this high-quality material but we are also kind of cool and hip,” said Mr. Yabu, whose enterprise also renovated the second floor of the Tiffany flagship at 57th Street and Fifth Avenue 6 years ago and designed the W motel in Times Square. “It needed a tiny more spark,” he said.
Preservation guidelines disallowed reconfiguring electrical wiring in the decorative ceiling, so lighting was designed to sit with security cameras on the stainless steel frames around the glass wall. These lights are trained ascent on the architectural details and light sculpture, while increased halogen spotlights on tubular fixtures point downward on display cases.
A designer jewelry and awards department, bordering to the silver partition on the mezzanine, is separated by a catena of two-panel, L-shaped screens made of alternating glass rectangles in contrasting dark and white. Gift items line a second corridor along the mezzanine, at the end of which is one encircled living-room-style area. Featuring lush velvets and black Macassar furniture, the chamber is also equipped with a full-length mirror whose lighted border lets customers see a particular piece of jewelry in manifold kinds of lights. The same style of furniture, with rich colors and black finishes, is used in the mezzanine-level conference room and executive offices, as well as the customer service area on the lower level.
Glass is used throughout to display merchandise and to separate categories on the selling floor. As shoppers enter, they penetrate a 60-foot-long light statue created by the German designer Ingo Maurer from overlapping panels of wire lace hung with little crystals.
“They wanted to set a criterion that was so tall that if a competitor came in they would have to try actually hard to altitude what we planned to do for them,” Mr. Yabu said.
Tiffany is among the first high-end retailers apt expand into Wall Street, in what could become a elegance retail corridor. Store executives knew namely the store’s chart could be a benchmark for other elegance brands now seeing apt migrate apt the space.
No comments:
Post a Comment