Monday, September 19, 2011

Ranking of Apps at Google and Apple Change in Ranking Algorithm

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If you are a mobile application developer, develop Android applications and/or iPhone applications, and absence those applications to rank lofty aboard the Android Market or iOS App Store respectively, then it is not only the number of downloads but also the active user's number that is going to be taken into consideration.

There are numerous experts that consider that catching into consideration the active users of one application is a tread towards measuring the correct popularity of the application.

The changes to the App Store seem to have taken place recently. The free iPhone applications that trait in the Top free Apps design of Apple Inc. include Facebook, Netflix and Pandora.

Google was the first one to send change in the algorithm for ranking the applications. It brought the change in the afterward portion of March. Without losing many period, Apple also followed the suit. This became apparent when my Yearbook Android application jumped from 63rd rank to 11th rank in the Android market account.

The change in the algorithm seems to justify the real averaging of a successful application. Now a successful application is not only the one that is downloaded the maximum but also used actively the most. This has been the basis of ranking the games and social application on the Facebook and now this serves as the basis for ranking on the Android Market and Apple Appstore. Now the application developers will have to also converge on the utility of the application. This change has a positive efficacy on the users and developers of applications.

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The new system of ranking seems to be bit more intricate than its predecessors. Besides the current installations per day, the new algorithm takes into attention the extent of movement. So the utility of the petition namely also now thought.

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This change is working to behalf Twitter and Facebook. Applications favor Spotify, Pandora, Netflix and iPlayer are going to get a boost in the rankings. Game applications like Zombie Farm and Smurf's Village namely have comparatively longer shelf life ambition acquisition grounds. Those game applications that do no wakedated regularly are going to lose grounds.

As a consequence of this change, the weekly applications will must make their content so interesting that the mark allegiance towards it is maintained. To get the vantage of the new changes in the algorithm the newspaper application will absence to be accustom at least once in twenty four hours.

There are experts who trust that both the DAU or the viscous ingredient is considered for ranking the application. DAU stands for everyday active consumers. Sticky Factor is the percentage of Daily Active Users (DAU) to Monthly Active Users (MAU)

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